A large proportion of consumers are already mobile. They use smart phones and tablets to find products, services and local businesses. Often, mobile users are less patient than PC users and they expect a website to load in less than 5 seconds. In most cases, this can only be achieved by creating a separate slimmed-down version of the full-fledged, primary website.
Poorly optimized mobile e-commerce website can be very costly. As an example, some of these websites use wrong fonts that are illegible on small smartphone displays. Also, frequent zooming and unzooming can quickly frustrate users. Some businesses insist on using Flash in their mobile e-commerce websites, which is not supported by the iPhone and iPad. These are ten best practices when designing a mobile e-commerce website, which even experienced designers may find useful:
1. Use Finger-friendly Design
One key difference between PC and mobile web browsing is how users click a link or button. They can comfortably move small mouse cursor on PC, but people need to use their fingers to handle mobile websites. This can be troublesome on smartphone with 3.2-inch display or smaller, so designers should make sure that they allocate enough space to allow for convenient navigation.
2. Provide Support for Physical Stores
If you also have physical stores, it is recommended to provide online support from the websites. As an example, add a map and driving directions.
3. Use Optimized Keywords
Mobile e-commerce websites also require good keywords as the building blocks of the online campaign. As there’s less content in a mobile website, it can be more challenging to target your main keywords. Sadly, some marketers inadvertently forget to add important keywords in mobile websites.
4. Check Analytics Data Regularly
It is a generally smart move to regularly analyze the analytics data. This will provide insightful data on audience characteristics, including pages with high abandonment rate and most popular pages. It will be much easier to know whether people are having good experience when visiting the site.
5. Set up good Check-out System
Mobile e-commerce website uses different checkout system, which more streamlined, quicker and simpler. Web designers can start by using fewer fields, adding progress indicator and providing guest checkouts.
6. Ensure Reasonable Load Time
Page load time is still critical for mobile users as they can be finickier about websites that load too slowly. The most straightforward way is to create pages with much less graphics.
7. Apply “call to action” Method
Mobile web pages are much smaller and it is even more important for designers to effectively compel audience to take desirable actions. This might be anything from purchasing products, writing reviews, checking out new posts or signing up to newsletters. People would respond favorably to this approach and there’s no reason why e-commerce mobile sites shouldn’t include this method.
8. Keep it Simple
We can’t stress the KISS approach enough when developing mobile websites. In most cases, there’s no need for overly complex images and excessive content. Most webpage designs require more delicate balance and viewers may be compelled to go to other sites if many things don’t look right.
9. Make important Spots Stand Out
It is a basic method in e-marketing. Many e-commerce websites highlight important spots to catch people attention using promotional content, special buttons and others. Marketers should perform enough research to understand the mind of target segment. They should understand what consumers want to see in a mobile e-commerce website and show it.
10. Test, Fix and Repeat
Any professional web developers know that this is a round-the-clock operation. They should regularly test a mobile website for security glitches and possible loopholes. Some newer mobile-based web technologies are still prone to Trojan attacks and hacking.
Mobile e-commerce websites employing the above methods can have proven track record that stands as an attestation for superb functionality and efficiency. Developers should always ponder basic strategies mentioned in this article as the can carry significant weight for mobile consumers. Doing so should give your e-commerce web site a solid edge over the competition.