As a content marketing agency it can be all too easy to concentrate on focusing your content creation skills on your clients’ needs and forget about how important it is to secure ongoing revenue for your own business. The fact is that there are plenty of content marketing and web design specialists advertising their services across the web, so you need to make sure that you stand out.
We are going to provide you with three top tips on improving the revenue you earn as an agency. Hopefully, our advice will help you to focus your skills on providing a service for your own business and not just your clients’.
Show how writers can improve content effectiveness
One of the biggest problems that businesses come across is producing informative and original content that helps them to secure leads and sales. This can especially be the case when it comes to describing their products. How many times have you see a generic description used for similar products on different sites. Of course you know the dangers of doing this:
- The descriptions are likely to lack depth and potential customers easily lose interest.
- Penalising from Google is likely if it looks as though duplicate content has been used.
It’s important that you provide examples of how well written, original content should look.
Produce and record webinars
Webinars are an excellent means of displaying the knowledge and experience your Agency has. All you have to do is provide visitors to your website with the opportunity to attend the webinar and you improve the chances of securing their custom and increasing your revenue. Of course, you need to ensure the quality of the webinar in order for this to work. Here are some tips to help you do this:
- Make sure that the content of the webinar is relevant to the audience.
- Encourage participants to submit questions before the webinar takes place.
- Ensure that you engage the right person to present the webinar. If you do not do this it does not matter how good the content is you still risk people becoming disengaged.
It’s a good idea to enable people to attend the webinar live online and to give them access to a recording after the event has ended. Doing this means that you increase your potential audience.
Use client questions to create effective guides
If you are spending your time providing high quality answers to client questions then why not compile these answers into a useful guide that anyone visiting your website can access. Producing this type of content helps people to see that you are experts in the field. You are far more likely to encourage people to use your services if this is the case. Producing guides also saves you the time of potentially have to duplicate answers.
All of these tips are useful to any marketing Agency or expert in web design in Sydney, in helping them to see how they can use their own skills to improve revenue opportunities. Hopefully, you will be able to put them to good use.