Continued from Part 1….
Writing techniques for successful link baiting
These are a few techniques for writing content that can successfully attract inbound links to your sites:
- Be appealing. You should create more room for discussion and controversy to inspire others to link to your site.
- Be highly focused. You should focus yourself on a specific topic, the more specialized a topic is, the better the prospect is. It is also important to step back to reconsider whether there is a big enough market for your special niche, you should be brutally honest with yourself instead of being blindly persistent and ending up disappointed.
- Be generous. You should respect your readers and give them something back in return. You need to work hard to become a valuable part in your field and the reward can really pay off. Share your expertise and experience generously to others, so they can recognize your hard work and become dependent on you.
- Be the first. You should try to create resources that are just-in-time for specific events
- Be information-possessed and curious. Getting plenty of information is critical. You can get it from meta news sites, social bookmarking sites or vertical search. You can sound remarkable to readers simply by citing reliable source of information.
- Be accurate. You shouldn’t aim for bland objectivity. You can become remarkable by being more personable and perhaps even a little biased on your feature articles.
- Be an expert. Write everything you know about a preferred subject. Let people gain benefits from your wisdom and expertise. You should let others do things that you are not comfortable with.
- Be creative and inventive. Offer creative approaches and fresh ideas.
- Be transparent. Have open-minded discussions with you audience. Be sincere, honest and real.
- Be timeless. Write content that can be read in any time of the year. To get new readers you should treat every day as a new beginning.
- Be humble. You shouldn’t forget your roots, don’t get carried away even if you have become an industry talking head or a prominent blogger. Remember how you can achieve success and don’t ignore those who had helped you along the way. Respects can help you to maintain your position.
- Be picky. Select the focus of your content properly. Brainstorm a few dozens ideas, choose one that is incredibly interesting and completely unique. Trust your feeling and decide what could be most effective in attracting audience from your industry. Invest enough time and effort to get good quality content.
- Be passionate. Passionate, well argued and well-written rants are very link-worthy. You can stir up people more easily by being passionate and links will often come to your site as a result.
- Be patient. It is very difficult to get tremendous result in a short time. It simply doesn’t work that way.
- Be clever. Discover important players in your field. Create a list by identifying successful tactics and formats that can help to achieve your link baiting goals.
- Be honest to yourself. Give credit to those who helped and inspired you. You can strengthen you reputation by mentioning them.
- Be critical to yourself. Find your mistake and weaknesses; criticize yourself, ruthlessly!
- Be media-friendly. Target both offline and online media. Reach audience through enough exposure.
- Be future-oriented. Make use of ideas, concepts and phrases that will be commonly used in the future.
- Open your content with a loud bang. Your opening must carry enough momentum. Your headline and opening paragraphs are very important. You can engage readers early by asking an interesting question, invoke their hidden thoughts, share an anecdote, and use a metaphor or analogy. When closing your post, you should use a brief summary of what you are trying to say to the audience. Use a writing style that can invite interesting comments.
- Use a magnetic headline. Select a provoking and appealing headline. After creating your link bait piece you should focus on the title. Many writers brainstorm four or five titles; then ask their friends to choose one. Before publishing an article, you should give it a final tweak to get a maximum effect.
- Write efficiently. Use brief, but clear sentences. Be positive, not negative. Use vigorous phrases and your first paragraphs should be short and compelling.
- Help your content spreads. It is a good idea to create portable content, such as PDFs, audio files and video files. Submit them to relevant social networking sites, including Flickr and Youtube. Ultimately your portable content should link back to your site.
- Make it easier for people to understand your link baiting piece. Provide an accurate, but short summary of your article.
- Cover topics that need attention. Whatever your niche is, you’ll find certain questions that are often asked or topic that are often discussed, but rarely with conclusions or solution given. While this technique can work in almost all content-based websites, it is especially easier to leverage with blogs.
- Use striking images. Images in a post can help readers to visualize what you are trying to say. You should give your posts fresh and vivid looks.
- Find a fresh angle. Writing an authoritative article is easier if you consider a subject using a professional point of view. Politely argue with your readers to deliver your messages and strengthen your position. Let everyone sees your idea or concept in a different light.
- Encourage people to link to you. Add widgets under your posts that can help readers to easily submit your posts to popular social bookmarking and social networking services. A simple addition in your website can have a wildly positive implication to your traffic.
- Make people think. Your content should encourage readers to think and tickle their intellectual buds. Readers may eventually invite their friends to your site to share their thoughts on an issue.
- Link smartly. During the link baiting process, it is a good idea to link to other relevant websites. Although it is inadvisable to explicitly ask these websites to link back to you, some of them may return the favor. Not everything you mention or discuss needs an inbound link. There is a fine line between under-linking and over-linking.
Link baiting tactics and strategies
- Gain a reputation. Even a highly intensive link baiting campaign will have little effect if no one has ever heard about your brand. Once you have spent enough time in the social media space and blogosphere, you may find that your contents can easily go viral with less effort on your part. Thus, a successful link baiting requires a strong reputation.
- Define your strategies and tactics wisely. Proper blogging activities require a concrete plan. Write everything including ideas breakdown, content evaluation, concept list and your plan to adapt content based on the specified strategies and tactics.
- Gain respect before advertising. Whether professional or personal you should wait until your website gain an adequate amount of respect.
- Reveal as much information as possible. You can create an engaging post by revealing private information such as contract issues, pricing prediction, trade secrets and other harmless rumors.
- Share your knowledge. Start this from the very beginning and take readers through months of long education.
- Maintain reputation. Every time a website links to your site, your reputation is at stake. You shouldn’t place yourself in a sticky condition, because a link is essentially an endorsement.
- Permanently widen your horizon. Although you should focus on your niche, there’s nothing wrong with diversifying the topics of your posts, as long as they’re still relevant.
- Involve long tail keyword. You should write about obscure topics that may appeal audience from a sub-niche.
- Use a human voice. Both offline and online, you should prioritize on charisma, because it is an important trait owned by many prominent bloggers. Readers often judge you by the voice you present. People want honest, authority, compassion and empathy from you. Keep them in forefront when you are creating a link bait piece and you’ll be in a better position to succeed.
- Consider timing when launching your idea. You can make people vote to your content easily by using a good title. A story should be submitted at the social bookmarking and social networking services immediately, if you don’t do it quickly enough someone else may do so using improper or unoptimized titles, which can damage your link baiting efforts.
- Post regularly and predictably. If you have a content-based website, you should post regularly. Yesterday 2 posts, today 5 posts and one week zero post, irregularity will annoy your audience, hurt RSS subscription and dull the effectiveness of your link baiting campaign.
- Help your brand. A successful brand is the one that can encourage people to associate themselves, it happens because people believe that they can drive values from being a member.
- Choose the right time to post your article. After awhile it is possible to analyze the habits and preferences of people in the social networking sites. Time your posts to get the maximum effects. On weekdays, especially on Monday, there are usually more readers, while on weekend there are usually less posts so you can compete better.
- Create a network. Gather your friends and create a network. You should find ways to help people in the network. When people visit your blog, you should find ways to make them part of your network by responding to their comments and providing assistance. Everyone can become a winner.
- Network effectively. This is an often overlooked strategy for attracting traffic. You shouldn’t badger owners of other websites for inbound links as you may end up annoying them. Find ways to help your fellow bloggers and graciousness will turn into mutually beneficial cooperation and perhaps even long-term friendship. There are real people behind those blogs and they will respond only to honest and reasonable people. Treat them like you treat people offline.
- Make cross-promotional deals. Bloggers that write related but non-competing content are your friends. Find ways where you can promote each other. Write blog post occasionally about your partners’ blogs or reserve a space in the sidebar for your partners’ badge.
- Become guest blogger. Writing content for others’ might seem like a senseless thing to do. However, you can make this a part of a solid link baiting strategy and build a solid subscriber base. Often the host allows you to add a link to your own website as a reward; this definitely will give you a decent inbound link and a trickle of traffic.
- Ask for links politely. Compose an email with personal tone. Inform other bloggers about who you are and why link from your blog will be beneficial for them.
If you have more than one website, you should link to other bloggers with your other website to avoid reciprocal link penalty from Google. This method will increase the pagerank and traffic of everyone involved. Google’s bot can easily detect reciprocal link between two sites, by adding a third site in the equation, it will look much more natural to the bot.
- Write attractive headlines. Attractive headline and compelling description are essential for link baiting campaign. People almost never read, they scan and make sure you can grab their attention effectively with the right headlines.
- Get involved in discussions related to your niche. Participating in discussion can help your link baiting campaign and releasing a good post may not be enough in some cases, you need to let the world know about it. Make relations with journalists or bloggers in your niche.
Useful and unique content can become an effective link baiting hook. Your content can only be crowned as king if it’s compelling and becomes the primary focus in your site. Incorporating link baiting hooks can keep you content tight and focused. Content that can attract inbound links are those can cause a burning sensation. These are commonly used link baiting styles:
- News: Your news must be related on a breaking topic with expert commentaries. This style is the most effective if your website is the first to scoop a story. Theoretically, everyone will link to your website as the first and original source.
- Contrary news: Refuting a popular rumors or myths in your niche can attract many inbound links. Read the blogosphere and make sure you have a strong argument when refuting something. Become a source of reliable counterpoint.
- Resources: By providing an essential resource that people want to bookmark, you can have both a sizable amount of inbound links and traffic. Write and extensive guide related to your niche and spend enough time to gather important information and perform research.
- Humorous content: People want and love to laugh. Write something amusing related to your niche.
- Freebies: Offer something for free. Freebies may include layouts, templates, PDFs, themes, icon sets and wallpapers.
- Statistics and research results: Sometimes compiled numbers and scientific survey could get you plenty of link love, especially if the area is under-researched.
- Contests: Contest can give people a motive to do something on your behalf. Make sure the reward is attractive enough to lure in inbound links and traffic.
- Interviews: Identify respected people in your niche and ask for an interview. You don’t have to meet them in person, most of the time they’ll agree for an online interview.
- Stories: Persuasive stories can become strong link bait hooks. They should present an easy-to-follow narrative about a problem and how it was solved. This method is effective if you use it to provide solutions to hard-to-crack issues in your niche.
- Lists: People enjoy well-organized content and lists can help readers to understand about an issue far more easily. A highly “scannable” content is easy to digest and remember. Many list-only websites attract significant inbound links and traffic.