The internet has revolutionised how we shop and has helped to level the playing field between small and large firms. One-man bands and small start-ups can avoid the associated expense with renting premises and hiring staff by having all of their operations online instead.
Purchasing goods and services online is certainly popular among Britons, with a previous IMRG Capgemini e-Retail Sales Index showing that internet sales soared by 17 per cent between July 2011 and the same month this year.
A typical £128 was spent per person in July 2012, with a variety of sectors, including travel and clothing, all seeing successes. Commenting on the results, Capgemini’s head of retail consulting and technology Chris Webster said the Olympics played an important part in the increased spending.
“Retailers, both online and offline, were offered a unique opportunity to build an international base of customers, so it will be interesting to see whether the UK successfully capitalised on the millions of additional visitors to Britain,” he added.
Even small online retailers can benefit from an internet sales rally, and if they offer services and products that are either unique, localised or affordable, and they have a robust ecommerce platform, there is nothing stopping them taking a slice of the market.
Magento is an ecommerce platform that offers advantages to businesses of all sizes. If you are a one-man band or small enterprise and are not sure where to begin when launching your start-up, or if you are not satisfied with your current online offerings, Magento can help.
Its Magento Go product provides affordable flexibility and power, as well as an array of attractive features, such as a choice of templates to help you get going with your online operations as quickly as possible. No design knowledge is needed, as you will be guided through the process.
There is also the perfect solution for you if you are a medium-sized firm. Magento Enterprise offers an array of features that will help you continue to grow your business, with fantastic scalability that does not compromise on how secure your site is. As you build up your consumer base, you will want to ensure the shopping experience is as engaging and personalised as possible so they feel as though their custom is appreciated.
Magento Enterprise allows you to easily do this, such as by recommending shoppers products they might like based on past purchases, as well as flagging up items they’ve previously placed in their basket but not paid for.
Large organisations can also benefit from the ecommerce provider, especially when operations become more complex. The Enterprise Premium Edition boasts features such as multiple development and production server licenses to deal with high-volume transactions and huge product catalogues.
Whatever the size of your company, it is important to host your website on a Magento-dedicated server. Simply using Magento on a generic server will mean you won’t get to enjoy its rich features to their full potential, while you will notice pages are slow to load. Whether you are a small enterprise or a large organisation, consumers will quickly tire of a slow website and could spend their money elsewhere.
It’s also a good idea to choose a hosting partner that understands the resource-heavy needs of Magento and can therefore provide you with support that accommodates this.