The online arena is a suitable platform for nearly all businesses to establish credibility by engaging the bulk of their target market. They often incur heavy price for building effective online presence, which allow them to market their products and services efficiently.
After awhile, many organizations insist on a website redesign; some of their reasons include slow loading time, navigation issues and coding errors. But not all of their reasons are equally justifiable. Unfortunately, many organizations flush away millions of dollars on pointless and worthless website redesign projects. Fortune 500s, major government agencies, non-profit foundations and higher education institutions are among the guilty parties. To make matters worse, they are prone to repeating the same mistake every a few years. Sadly, most of these redesigns rarely solve issues faced by website owners and users.
As websites receive more regular visitors, they tend to complain about poor usability, stale content, confounding navigations and other issues. Although many website administrators are willing to listen to users’ gripes, they don’t how to effectively identify and diagnose the actual issues. They are like country doctors who regularly handle menial cases of fever but suddenly asked to save people from a dangerous virulent pandemic. While this is within their responsibility, web administrators are ill-prepared to perform major website changes.
Unfortunately, many administrators simply use whatever solutions sound best. Worse, many unethical vendors habitually dress up their products as complete solutions. Some of their products are wonderful, but they don’t always solve problems faced by websites. A complete diagnostic procedure is still required to bring real improvements to end results.
It’s a good thing to know that diagnostic procedures are not necessarily expensive and difficult. We also often find that addressing a problem we have previously diagnosed is not that difficult. Small, well-guided fixes often accomplish far more than costly redesigns. This could reduce the total cost to a fraction of typical redesign project.
Web administrators should keep fixes and changes small but concrete, which produce meaningful impacts on the user experience. The redesign process itself should be quite simple, that is to bring something better to users. Simpler redesign process is also more reversible, making it faster to return to the original design, when visitors respond unfavorably. The process can be repeated on a regular basis, such as quarterly or monthly, to make the website fresher and corresponds to latest trends in the industry. When performed correctly, this redesign strategy ought to make website owners and more importantly, visitors happier.
Web administrators will no longer consider redesign an impossible task as they can tune and tweak the website from here on out. So, forget expensive major redesign as websites can also benefit from a gradual, continuous improvement process.