After optimizing the keywords in your website, you should start building up inbound links. You should build inbound links naturally to gather more links than your competitors to get better search engine rankings. These are a few methods you can choose to build up the buzz and rises high above the noise:
- * Use popular XML feeds such as Atom and RSS to syndicate your contents automatically.
- * Publicize press release
- * Get listed in relevant and major directories
- * Register your feeds at major news aggregators
- * Use high-end link exchanges
- * Get links from websites from the same industry and relevant discussion forums.
When using press releases for example, you can use it effectively to get high quality inbound links. Just try to keep the news flowing and prioritize search-optimized press releases, such as Businesswire.com, PRNewswire.com and PRweb.com TO maximize the Google juice, you should use a link text, instead of using the “naked” URL.
These are important tips to remember when gathering high-quality inbound links:
Leverage higher-ranking pages
You should prioritize links from pages with high PageRank (PR) value than inbound links from sites PR value less than 2. For example, an inbound link from a PR 6 page is equal with links from 125 PR 3 links, while, a PR 7 link is equal with 625 PR 3 links. So, a few high quality links are much better than hundreds of links with no or low PR value. Think quality when you want to promote your site; don’t waste time with a bunch of nearly-useless links.
Don’t dilute your PageRank
Many site owners inadvertently dilute their site by placing too many outbound links unnecessarily in their pages. The more links you place in a page, the weaker the PR of the page, as some of the PR juice is transferred to other pages. Only link to any site/page you find appropriate.
Use user-generated sites, forums and social networking
It’s a good idea go to conferences and meetings to talk to those who have similar interests. Send emails to colleagues, bloggers or even reporters. Post your media files to Flickr and YouTube, tag posts on social bookmarking sites, submit stories in Slash, make people follow you on Tweeter and add a page in Facebook. Don’t forget to respond to comments in blog posts. An inbound link from a good quality page can drive a large amount of traffic and may worth hundreds of inbound links from lesser pages. To increase your odds in news sites such as Yahoo! Buzz, Digg.com and Slashdot, try to have a little preparation, because they have a very large user base. People are competing in these sites to attract traffic, so try to post only interesting, unique topics. Don’t forget to choose only relevant categories. It takes some practices to get a proper story angle and be able to address latest trends relevantly. In addition, enabling user-generated contents can scale your business up without requiring more investments or staff members.
Be careful with link exchange
To improve its effectiveness, you should use link exchanges carefully. Recommending a local doctor who works well is perfectly fine, but recommending the whole medical community in West Coast is not. Link exchanges should be performed selectively. Doorway pages and link farms are not good ideas. Never be depended on other companies for your traffic. Your traffic should be genuine and come mostly from search engine.
Pay for link when necessary
On highly competitive fields, standard promotional techniques can no longer adequate and you may need to go beyond the normal techniques. Text-Links-Ads.com and Textlinkbrokers.com are pioneers of paid links advertising. They make it possible for site owners to place links on webpages with high PR value for a fee. Paid links are superior than banner ads, because they don’t use redirects and have enough semantic values. Make sure to use your main keywords when promoting your site in a link text.
Watch for harmful outlinks
Linking ti certain sites can actually negatively affect your rankings. During the crawling process, Google’s bot follows links from one site to another and it often penalizes sites that link to “inappropriate” sites. Even with months of intensive promotion, your site may still have low PR value, common sites to avoid are those that offer pornographic or other illegal materials.
Use redirects cautiously
Regularly measure inbound links
Some tools such as Marketleap can compare your site against other sites for inbound links. Google and Yahoo! provide a way to determine the number of links to your site, type link:http:www.yoursite.com in the address bar, to gauge the quantity of inbound links to your site. To know how well your site is indexed, you can type site:http:/www.yoursite.com into the search field. If there are 300 pages in your site, but only 20 are indexed, something is definitely wrong, create more internal and external inbound links to your un-indexed pages.