Many have said that creativity is more essential than knowledge. We often associate creativity with imagination, artistry, ingenuity, inspiration, insight, originality, inventiveness, vision, thought and resourcefulness. For web designers, their ability to use creative minds plays a significant part in their professional life. Fortunately, there are a few techniques that can be performed to trigger creativity even in the most stressful moment during a web design project.
Set a Predictable Schedule
Some professional designers do not work on a deadline, and yet they can improve their ability to be highly creative by following an orderly routine. This seems to hold true for many web designers. It’s no coincidence that some people find that they perform at peak performance after 2:00 AM. They have conditioned their mind and body to let the creative juices flowing only after the workday is long over and the moon is high. It could be a workable method for some freelance web designers, but not so great for those who need to wake up at 8:00 AM the next morning. If web designers find that their creative juices kick in an unholy hour, they should develop a routine that trains their body and mind to work at a much more convenient schedule. They may begin by setting the alarm clock at 7:30AM, go to the bathroom, make simple breakfast and sketch while eating to stimulate their brain. Lunchtime is also a good moment to re-focus and re-energize. In about a couple weeks, our brain should be well accustomed to these mini kickoffs.
Don’t Rush It
Most creative workers know that distractions are a powerful blocker. Constant emails and mandatory meetings may waylay even the best planned schedules. Freelance web designers are blessed with more flexibility, so they can relegate daily meeting very early or half an hour before the end of the work day. If clients schedule internal reviews and meetings, web designers should convince them that it is necessary to have creative work allocated in large blocks of time. A meeting may ruin one day of work, especially if it drags on forever. Web designers should also check emails only at scheduled times, such as very early in the day, before the lunch break and moments before the day ends. Make sure clients and colleagues know that you can’t respond to their emails immediately and if something urgent comes up, they should call you directly. People can be very cooperative if they understand your situation.
Take Advantage of your Team
It may sound all well and good to allocate huge blocks in time for creative works, but it’s necessary to convince our brain to automatically ignore distractions and be fully productive by getting in the zone.
Instead working unceasingly throughout most of the day, web designers can kick off a new day with a 10-minute of brainstorming session. By talking through project details, they can focus the creative mind faster, leading to a much more productive day. Freelancers with no team to share ideas and kick around new concepts should hit up with fellow professionals on social media and instant messaging services. In general, people would be happy to help, especially if we can help them in return.
Warm up your Brain
Athletes regularly warm up their muscles moments before performing training sessions or competition matches. Creative thinkers are not so much different, they also need to properly warm their brain cells up before starting their daily tasks. A 10-minute warming up period is what all it takes to separate useful ideal from a plethora of other ideas surrounding us. Fortunately, visual stimulations are easy to come by as our surroundings are filled with many representations of ideals. A warm session may include writing thoughts down on a journal and doodle for awhile with the sketchpad. Designers can create variations on the sketchpad of a page design based on various moods, such as brave, happy, confident, scary and others.
An effective warm-up session wouldn’t take more than 10 minutes and when performed daily, it can offer a way for designers to reconnect with their creative spirits. Many professionals find it much easier to create new ideas or improve existing ones after a warm-up session, even if the project already goes stale.
Creative tasks may not be exhausting physically, but there’s always a catch. Freelancers also need to send invoices, respond to emails and perform marketing tasks. Often, these “uncreative” tasks become a means of procrastination. They often argue that it’s not possible to set these tasks aside, because they must be done. Unfortunately, these tasks can easily disrupt creative processes.
Bills, emails and invoices can be handled rather quickly, but these tasks can eat away at our creative time. These tasks can also act as a channel for designer’s block, as they unconsciously want to avoid creative work.
Freelance designers can set aside one morning each week, on Friday or Saturday, to complete these “uncreative” tasks. Some of these tasks must be performed each day and designers can devote 10 minutes before lunch and 10 minutes before the day ends. This allows designers to wake up everyday feeling easier.
Some designers allocate separate creative and “uncreative” spots in their workplace. Working areas for creative tasks shouldn’t be cluttered with bills, invoices, to-do notes and others. This should help them avoid distractions when they perform “real” work.