How Web Designers Can Aid Marketers?

Posted on July 1, 2013 by

All online marketers understand that success is determined by how they present a product or service. Due to short attention span, first impression is very critical. When selling products, first impression should be as remarkable and positive as possible. New visitors are opportunities they shouldn’t miss and it is necessary to introduce products effectively within a few seconds to draw them in. If people can’t understand what we are offering, they’ll lose interest quickly.

Introducing Products

Internet has allowed web designers and marketers to adopt a number of important innovations. Concepts can easily be connected with products or services, but some of them can be really abstract that consumers need to get careful explanations. Some products and many services don’t have physical representations that marketers can take picture of. Nevertheless, with simple and properly designed webpages, most marketers should be able to translate their abstract ideas and products into something more tangible, trustworthy and visually beautiful.

Attracting Visitors

Before convincing visitors of the positive characteristics of products and services listed in the website, web designers should make sure that their website gets noticed first. Once we have caught people attention, we are in a much better position to get them engaged and arouse their prolonged interest. Experienced web designers would know that things they can do to catch people attention are limited only by their creativity.

These are three things web designers can do to increase interest on products:

• Make them Stand Out:

There are countless of freelancers and companies offering some kind of description about their products and services. Most of the time, web visitors need to browse countless portfolios filled with a bunch of tedious screenshots accompanied with bland information. Some successful web designers have found appealing and unique way to demonstrate their products. One common way is to set up a clean website design, which helps to make product stands out due to the absence of clutter. With only a glance at their webpages, visitors would know what is being offered.

• Surprise Visitors:

Surprised people are likely to have lasting memory about things that surprise them. They should see something they didn’t expect, which make them pause for a while to make sense of the unusual thing they see. People expect to be surrounded by familiar things and those that don’t match our expectation quickly draw attention. Some websites use interesting graphics with arrangement of multi-colored shapes. Some witty graphic can force anyone to take at least a quick second look.

• Use Humor:

Due to their look and function, certain products out there are very easy to promote. Unfortunately some others are less appropriate for effective marketing, so this may necessitate more creative approaches. Obviously, not everyone can be irresistibly funny, but it should be easy make the website looks and feels light-hearted.

One important lesson to take from these methods is that the way we present products is essential in establishing lasting, positive first impression among potential customers. In order for everyone to make sense of products shown in the site, designers should provide solid clarifications. Nobody would like to pay if the product is difficult to understand, uninteresting or forgettable.

Unfortunately, often people understand how a product works but fail to recognize its benefits. Consumers consider products as useful only if the can relate them to their lives. One good method is to remind people how annoying it is to perform certain chores and how a product can make things easier.

A product may have many positive features, but only a few of them are truly unique compared to the competitors. Web designers also need to think like marketers do by distancing their design from competing websites. They should point unique traits of products through the use of website with unique design. This would help people better to understand that the product is truly special and different.

Explaining Products

After being able to attract new visitors, web designers should assist marketers in making it easier to provide explanations. There’s a huge difference between showing a product screenshot and showing how it works. Oftentimes infographics are needed to show how the product can and should work. There should be far less words needed to convey the usefulness and value of the product. There are a few things web designers can do to help marketers explain products to potential consumers:

• Prioritize on Product Quality:

Quality is an excellent selling point and products shown on the website cost a lot, potential consumers should be assured that they will good quality in return. Web designs for these kinds of products should visualize premium online setting, which reflects the product quality. Images used on the site should be professionally taken and edited with enough details, so visitors can instantly get a feel of the luxury of the products and brand.

• Add Specific Section for Features List:

Whatever products we put on the website, chances are high that a few competitors are offering something similar. When convincing potential consumers, marketers often focus on features and web designers should take steps to accommodate this strategy. As an example, laptops, tablets and smartphones have detailed specs and instead of putting them in a single dense block of paragraph, visitors would appreciate to see an easy-to-understand list.

• Offer a way to Customize the Product:

Consumers prefers products that have specific persona meanings to them. They want to personalize their possessions such as clothing style, laptop wallpapers and phone settings. Customizations help them to shape identity, which is why websites with ways to customize products can look very interesting to potential customers. These options allow consumers interact with a product even before they purchase it. This particular feature should add great value to your brand.

Author :

  • Editor