Is Re-Designing Essential?

Posted on March 31, 2011 by

In today’s competitive business environment the website has become a very important business tool as it is a good marketing tools and represents the companies’ services, vision and mission. Once the website has been created it is advisable to give it a new look after some time so that it remains compatible with the current times.

The web world is filled with new technology on a daily basis just like automobile who are constantly coming up with new brands. Most car models are changed within a period of two years or more. These changes are caused by the ever increasing competition that forces the manufacturers to come up with something new and more appealing all in a bid to attract the end user. Similarly the website you have may seem very appealing to you but it is important to look at the big picture. Websites definitely need to be upgraded and given a fresh look.

Notably, web designers have different tastes and preferences and thus there is a thin line in determining a good and bad website. The basic principles behind a good website surround the idea of their effectives, appealing with a desire to want to get more information. It is therefore very important to do a realistic analysis of your website and that will assist in determining whether that redesigning it is a pre requisite. In case you have a website that is not able to get the attention of your potential client in a span of three seconds then you should consider redesigning.

Analyze the website

  1. Do a detailed evaluation of the website.
  2. Carry out research by sending out survey forms to some of the clients in a bid to get their opinion.
  3. Identify a web professional and seek their opinion as well. You can contact more than one company for comparison purposes. These companies usually offer free consultation.
  4. Critically take a look at the website to see whether it brings out the information you intend the user to get.
  5. Compare your website with that of the competitors in the market.
  6. Be realistic enough to analyze the effects of your site.
  7. It is very crucial to determine the number of visitors in your site. This can be achieved by making use of the report called web analytics.

With this information in your hands then it is a good starting point and the next important step will be to analyze your budget and set aside money for web designing. Remember that people are attracted by what they see and thus an appealing web site is recommended and will prove to be much more effective than a dull looking web site. Web site redesigning is definitely a worth while investment.

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