There are a lot of things to consider and do when setting up a website for your company. If you are setting up a website for the first time, be aware of some common mistakes which have been made by other companies. These mistakes can impair your website’s performance, which can lead to a decrease in the number of visitors and potential customers.
As a business, it is always a good thing to have patience but consumers usually want what they’re looking for right now. That’s why you need to make your website easy to navigate, with clear information that’s easy to access. Slow load times, overwhelming page designs and hard to navigate websites only lead to consumers clicking the back button so they can find a site that will give them what they want right now.
If you are experiencing a decrease in sales and website visitors, it may be time to rethink how your site is designed. Here are a few of the common mistakes companies make when creating web pages and some tips to fix them.
Slow load times can lead to a visitor clicking the back button to find another company whose website does not take as long to load. There are many reasons why your page could be slow at loading. One reason is the quality and reliability of your web hosting company. If you are using a free web hosting company it may be time to upgrade to a paid one. Check to see if you can upgrade and put in the effort to research so you can find one that can meet the loading needs of your site.
Test your website speed by using tools such as Page Speed and Pingdom. These free tools test your website’s current speed. Pagespeed also offers tips on how to fix any problems causing your page to load slowly.
Complex web design
Web designs that are too complex make it difficult for visitors to navigate around your site. Get rid of all the clutter. Keep your page looking uniform and streamline everything. Get rid of drop down menus and use easy-to-click buttons for your About page, product pages and contact information.
Design your website so it is cacheable. This will help visitors’ computers remember items, files and images and will make the website load even faster the next time they visit your site. If you design cacheable components so they can be redirected, the speed of your page loads will also increase, especially when they are using a mobile device.
Images and graphics can be another leading cause of a slow loading time. Reduce the size of graphics to make your sitevisually appealing and less distracting. This will decrease file sizes on your page and thus speed things up a bit. Different types of image files include .GIF, .JPEG and .PNG. Each one can be used for different types of graphics. For example, .GIF works best with images with few colors such as logos and .JPEG works best for images with a lot of colors, such as photographs.
Take the time to use the tools to check out website speed and then explore it yourself. Make sure the graphics are not overwhelming, the page is easy to navigate and ask yourself if you were a customer, would you return to the site. Eliminate all unnecessary graphics, text and hyperlinks from your page and you will see an improvement in the sites performance.