With the huge Internet boom, more than ever, all components of the website increasingly play a significant part for the success of an online business. It is important for companies to communicate their unique messages properly. A good way to recognize a new company and distinguish it effectively from competitors is by taking a glimpse on its logo. These are 10 characteristics of badly designed logo that you need to avoid, if you want to maximize user experience in your site
1. Amateurish design
A professional website should look professional. Many business owners invest significantly in personnel and equipments, but often they design or use logo inappropriately, negating some of their advantages.
These are a few common reasons why many online business logos look amateurish:
- * A constant need to save money, as the result, they design the logo in a hurry by themselves.
- * Hiring inexperienced friends or relatives who claim to know a lot about logo design.
- * Hiring the wrong professionals. (Printing businesses or web designers are probably not too proficient with logo design)
- * The company outsourced the logo design project using through a competition, which are mainly attended by inexperienced, amateur designers.
- * The project was given to a dubious company that offers logo design service at really cheap price.
These can lead to disastrous results. If the logo looks unprofessional, so is your business. As a website owner, you need to be sure where to look when you want to create a new logo. These are a few benefits of hiring professional logo designer:
- * The logo will be entirely unique and easy to remember.
- * You will not find any problem reproducing the logo in the future
- * The logo will last longer and you will not have to redesign it, in the next few years.
- * The logo will make your website looks professional.
2. Relies too much on latest trends
Trends (such as glows, bevels swooshes) come and go, eventually they become too commonplace. A well designed logo should be evergreen, and this can be easily achieved by ignoring current trends in logo and graphic design. The biggest cliché in the design of the logo is swooshes used in corporate logos, which may be an attempt by the designer to play it safe. As a logo designer, your task is to create a completely unique identity for your website, by completely ignoring latest trends in logo design.
Some logo design resources (such as logolounge) usually have useful section in their website which shows current trends in logo design. Studying how logo designers work is particularly important in giving you an idea in how to come up with a unique style of your own.
3. Contain raster images
The standard practice in logo design is to employ softwares specialized for vector graphics, such as Corel Draw or Adobe Illustrator. Vector graphics are composed of points that are placed mathematically and precisely, which ensure visual consistency across many variations of the logo. An alternative in logo design is the use of raster graphic software, including Adobe Photoshop. Raster graphics use bitmaps or also called as pixels.
Using bitmaps for logos is not recommended because it often causes reproduction problems. While Photoshop is perfectly capable in creating wonderful, large sized logos, you’ll never know about the correct size for the initial image because the logo must be reproduced at some point. If you create small-sized logo, it will be pixilated easily, making it unusable. Maintaining visual consistency is important because you can be sure that the logo will look similarly in any size.
You should use vector graphics in logo design because:
- * The logo can be adapted easily to any size without noticeable loss in quality.
- * Modifying the logo in the future is much easier.
- * The logo can be much more adaptable than those made with raster images.
4. Contain outdated cliparts and stock art
Logos with boring cliparts are usually made by entrepreneurs who create their own logo or inexperienced designers, who are not aware that cliparts are so 90ish. In addition, using vector images from online libraries such VectorStock is allowed, but you can get in trouble if you use it for your online business logo.
A logo should be original and unique, but by using stock vector images, you may break both rules. Chances are, those vector images are already used by many people around the world, making your logo looks boring. Web visitors can easily identify logos created from the same vector image, as they generally share familiar forms, such as silhouettes and curves.
5. The logo fails to match the website main subject
Web visitors can often detect this design mistake from miles away; the culprit is usually a designer who has massive ego problem. The designer may have just found an amazing new font that he just can’t wait to use in the design. Ask yourself if this policy is really appropriate for your website? For example, stylish font may not be appropriate for the website of a lawyer office.
Some professional designers also made the mistake of adding a “signature” in their work. Of course, we should be proud of our work; but incorporating too much personality in a logo can be very bad. Stay focused and stick to the website’s main topic.
6. Too complex
Very detailed design won’t scale nicely when displayed or printed in small sizes. Thumbnails are like fingerprints. You will notice the fine details of your fingerprints by looking at them closely. Just by moving away slightly, some details are lost. The same is true with detailed logo design.
If you shrink the logo to fit it into the website header, any intricate detail in your design will be lost; in some cases, they will be blurry and look like smudges. A detailed logo carries more information and web visitors may need to stare at the logo for a few seconds to absorb all the information.
A logo should be highly memorable, and a good way to make your logo more memorable is to keep it simple. Study the logo of popular brands such as Nike, Apple and McDonald’s, each uses simple graphic that is highly memorable and can be reproduced at any size.
7. Relies too much on colors
This is a common mistake in poorly designed websites. Some designers add colors early on the design and rely on them too much. Color should be added last, if your logo already looks appealing in black and white, it should be even better if the logo is in full colors.
The website owner should propose one color at a time, so the designer can see its effect on the overall design. By using a different color to one element of the design, the tone of the logo will change.
8. Poor selection of fonts
When designing a logo, you should choose a font that best matches your website topic. Often, a logo fails completely, because it has wrong fonts (for example, the infamous Comic Sans is used much too often on many websites).
Determining the right font for your logo is all about finding a font that matches your image. But this often can be difficult. If the font and the image are too matched, they may compete with one another for visitor’s attention, as the result, your visitors may not know where to focus. As the result you need to find the middle ground. Each element in your logo has a personality that should support one another. If your font fails to accentuate the image, your online brand will become less effective.
Poor selection of font happens because the decision-making process is not taken seriously enough. Many designers choose a font without giving it a second thought. Use professional font foundries, such as FontFont and MyFonts, as they can provide better options than overused fonts like Times New Roman and Arial.
9. Uses too many fonts
You shouldn’t incorporate too much elements in your logo. Each font is different, so allow your visitors enough time to understand your logo. Don’t confuse them by showing too many details; make sure they understand about the essence of your logo with just a quick glance.
Using up to two fonts of different size is a common practice. Limit the number of font in your logo to significantly improve the readability of your logo.
10. Modified from an existing logo
This could be the biggest mistake in logo design. Many amateur designers simply take logo from another website and make some changes. As the result, the logo is no longer unique and visitors can consciously or subconsciously notice similarities. A logo modified from an existing logo won’t attract attention and can nullify some of your business uniqueness and differentiation.