Twitter Advertising Vs Facebook Advertising

Posted on October 25, 2012 by
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In today’s tech savvy world, everyone is glued to their computer screens or on their mobile devices to surf the internet. Internet has become an important and efficient means to reach people. So it has become a vital step for the companies and brands to market their product on the internet as well to get a wider publicity. Social networking sites play a major role in such advertisements. You would transiently remember noticing an advertisement on the side bar of your Facebook page or on your Twitter profile. These modes of advertisement definitely leave an impression on the observer, and have proved to be the most preferred and cheapest mode to reach people in the recent times.

In this article we are going to compare the advertising methods on Facebook and Twitter and would try to analyze which one should be preferred and why.

Modes of advertising on Twitter:

  1. Promoted Tweets
  2. Promoted Accounts
  3. Promoted Trends

Promoted Tweets: Promoted tweets are those tweets which are shown to users even if they are not following your account. These appear as a search results and can be interacted with, in the same manner as a regular tweets. When some user searches for a particular keyword, these promoted tweets are displayed among other results.

Promoted Accounts: These have been an effective marketing tool used by twitter since a long time. Promoted accounts appear in the ‘Who to follow’ section of any user’s homepage. Twitter analyses your account and your followings to have an idea about your interests and put the similar promoted accounts in your follow box. So this is a user targeted tool of advertising.

Promoted Trends: This makes use of hash-tags used by the users while tweeting. User put hash-tags in their tweets so that other users who are tweeting on a similar topic can easily find them. When any user click on the hash-tags to access the conversation related to it, the promoted trend will appear at the top of the list.

Modes of advertising on Facebook:

Facebook relatively follows a simple approach to advertising where the ads appear randomly on the right sidebar of your page with other ads. Facebook helps the companies and brands to target any audience with less number of words and a flexible budget. The ads should be short and can have a simple picture as well.

Facebook also support ads via designing specific pages related to that product. The company or brand has to make people like that page and the information regarding that product would directly go to their inbox as messages. Moreover the advertisers can also virally promote their product by start campaigns using these pages. This is a relatively simple method of advertising but the only tedious task is to make people visit your page again and again.

Now let us compare both the options:

  1. Who The Audience Is:

Twitter:

    • There are approximately 175 Million users all over the world.
    • Ads appear on the user’s feed which makes it more probable for the people to notice them.
    • Majority of users are aged between 26-44 years.

Facebook:

    • There are more than 650 Million users at present which means a much larger user base than twitter.
    • Ads appear either on the right sidebar away from major navigation links, which is rarely noticed or you can have a separate page which once accessed will definitely influence the user.
    • Most of the users are aged between 18-34 years of age.
  1. Targeted audience type:

Twitter:

    • Ads are based on personal interests. So you either need to follow or search for it to see that ad.

Facebook:

    • You need not be a fan of that particular segment to view their ads. Though ads are improved based on your likes of previously shown ads.
  1. Pricing:

Twitter:

    • Uses a CPE (Costs per Engagement) model of pricing where advertisers are required to pay when their ads are favorited, replied or are clicked on by the user. Although re-tweets are free.

Facebook:

    • Uses CPC /CPI (Costs Per Click/Impressions) model where only clicks cost the advertiser.
    • CPC is about 0.05$ to 0.85$ approx.
  1. The Analytics dashboard:

Twitter:

    • You can monitor both paid and unpaid activities.
    • Results are sorted as per campaigns.
    • You can see which tweets caused more users to follow you, and also the most influential followers as well.

Facebook:

    • Reports on conversion time and other demographics.
    • Results can be made to sort by either campaigns or ads.
    • This is comparatively less complicated than Twitter.

So which one is better and why?

Well it depends on which type of audience do you want to target, what are the advertising goals of the company and how much time is the company willing to devote to interact with the consumers.

Twitter is good for those who are brand conscious and are loyal to their brands whereas Facebook is best for emerging companies who want to attract more and more new users who may not even know about their company. But the tough task is to create a separate page for your company and somehow attract the people so that they like your page and subscribe to your updates.

Facebook is great for small businesses that need to advertise for a short period of time and want to introduce it to new users whereas Twitter is basically open for large businesses that have a considerable amount to invest in their advertisement and want to target their loyal customers.

So the choice of the social networking site on which you should advertise totally depends on your audience and the amount you are willing to consume in this.

This guest post has been written by Sharad Sinha who recommends PaceButler.com as the best service who buys old cell phones buy back and suggests looking at a Pacebutler Review before opting for their services.

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