How Web Designers Can Effectively Sell Their Ideas To Potential Clients?

Posted on October 23, 2012 by

Visualizing ideas is not easy; you may need tools such as mockups to help non-visual people to get on the same page. These are a few things web designers can do to get themselves on the fast-track to approval and sell your design concepts:

Show them visually, not verbally
Web design is essentially a visual concept and it isn’t always easy to explain a visual concept to others. Before presenting a new idea, you should do some work for the team, for example put together a mock site and sketch out a rough layout. Show your fellow designers and clients what fonts and colors you’re thinking of using. You should prioritize areas of the web design that’s fresh and new. To help it stand out, make sure the new concept is the most developed.

Don’t spend too much time on alternative concepts though. Not all ideas are followed up and adopted; you don’t want to be unproductive by losing too many hours on unused alternatives. When preparing a mockup, you shouldn’t try to make it a full-blown, finished project. Also, when selling your ideas to a group of people, find out whether they’re visually perceptive. Understand whether sketches are adequate to explain your ideas or perhaps you need a more tangible media, such as videos. If you show your web design concepts on a screen, make sure to bring enough of copies so everyone can have access to your visual presentation.

Prove your track record
One of the most effective ways to push new ideas and gain credibility is to prove to potential clients that you’re a designer every day. Having a proven track record and doing quality work is among the best marketing tools you can have. When tackling a new design proposal, there’s no shame in showcasing your previous projects, especially most successful ones, as a part of your marketing pitch. Spend five minutes discussing these projects and why they were successful. Display confidence, as you can’t make others to have faith on you, if you don’t do the same.

Use your network
Create open lines of communication and develop positive relationship with potential clients and others you associate with professionally. Because so many lines can cross unexpectedly in the current age of social media, it doesn’t hurt to apply them in your career as well. Show sketches of your proposal to trusted peers and take their suggestions into account. By collecting their opinions and implementing them in advance, you can apply more positive impacts in the design.
Your network can strongly support your career. A network of peers and former clients can vouch for your creativity and understand your work ethics. By continuously recruiting people into your network, you can open the way for new opportunities that you might not have had access to otherwise. If you don’t have a network yet, you shouldn’t hesitate to build one up immediately. Collect their email addresses and send event-related greetings occasionally, you never know when this activity could get you a new project.

Present options
Web designs are a concept-based product and there’s no definite procedure on how to present them. Sometimes the most effective way to sell ideas is to provide multiple variations. Show your concept as easily adaptable and flexible. There’s no magic number but a good starting point is to submit three design alternatives. Although these variations don’t have to be vastly different, changes should be easily perceptible. You want to apply enough tweaks and not just making a variation looks like another.
Discuss with potential clients how these changes can set different tones to your design and focus on your design’s flexibility. How would specific find out cold work with your design? What if you use a much smaller our larger logo?

Accept criticism and suggestions
It can be difficult to hear criticisms on your hard work, but web designs are located well inside a territory without absolutes. As a professional, you should be able to graciously accept suggestions and constructive criticisms, even if you don’t agree with them. Potential clients generate trust and respect with those who can collaborate. As they relate to the project, discuss pros and cons and accept new ideas from potential clients. If some of their requests are not something you can work with, you may need to seriously decide whether you should take on the project.

If you think that your proposal still looks like the first sketch, it may be necessary to wait and revise. Understand that creating an effective proposal takes time. Some proposals take many layers of approval, so be patient when many revisions are needed. Don’t give up before taking your proposal through all the necessary cycles. Send quick emails and make follow up calls to the potential client to help them track the progress of your work. Be patient and don’t push the envelope. Don’t cry redesign on every phase of proposal preparation, because you’ll never know when you have something that truly works. You should push for something unique and new if potential clients call for it, but you should know when to hold back.

It is often not enough to just have an idea for a great web design. For an idea to see the light of the day, web designers have to sell it. Show of your ideas and present alternatives, be patient and this is often your quickest way to success. Not every project should start from scratch, but you should show some solid work to justify your chosen approach. Establish a proven track record and a strong network, to help you improve your chance to get your idea accepted.

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  • Editor